MADE IN TOYAMA, JAPAN

Nurtured by pristine waters—our fish and our craft.

Over 2,000 prototype parts—that’s how many we produced to bring the JET STREAM series to life.
With no prior example to follow, we tackled the challenge of designing a completely new mechanism and form, repeating the cycle of engineering and production countless times.

Of course, we’ve made a significant financial investment, but it’s the years of time and labor that truly tell the story behind this reel.

What may look like ordinary components are in fact built with Japan’s world-leading precision technology.
Every critical part—especially the bearings—is manufactured in Japan, using techniques that simply cannot be replicated overseas.

Though the reel may appear compact, it contains a remarkable number of components—on par with mid-tier spinning reels from major manufacturers.
As a result, the time required to produce just one JET STREAM reel is not simply two or three times more than a standard fly reel—it’s four to five times longer.

Even using CNC turning and machining centers, we must begin with raw material cutting for each component.
And the more parts we have, the longer that process takes.

But what truly sets us apart is dimensional precision—far beyond what’s typical in fly reel production.
All design and manufacturing is done entirely in-house at our own factory.

When even a micron matters — unmatched precision in every cut.

Even the most advanced CNC machines experience microscopic deviations over time. As tools wear down, even by thousandths of a millimeter, slight shifts in dimensions can occur—especially in highly detailed manufacturing like that of the JET STREAM. If just a single chip clings to the cutting edge, one component can slip outside of spec—often by just 0.001 mm.

This is where our craftsmanship takes over.
We manually monitor and adjust every production run to bring components back within tolerance—because we know that precision matters, even when it’s invisible to the naked eye.

While mass-produced reels typically require only one or two key dimensions to be checked, we monitor dozens.
This is why most reels can be produced quickly and cheaply—whereas JET STREAM takes far more time and care.
There is no room for “set it and forget it” manufacturing here.

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Parts requiring tighter tolerances than bearing fits — Why go that far?

The answer lies in our Recoil Thruster System, designed for ultra-fast line retrieval.
This mechanism stacks multiple components vertically—from the front drag to the thruster cap—creating a precision-critical column.

If each of these stacked parts were off by just 0.01 mm, a ten-part system could easily deviate by 0.1 mm.
At a standard tolerance of ±0.02 mm, the total deviation could exceed 0.2 mm, compromising performance entirely.

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And then there’s anodizing…

Anodizing doesn’t just add color and surface hardness—it also affects dimensions.
Parts are suspended like drying persimmons and dipped in sulfuric acid.
After treatment, even if two components started out identical, their dimensions may differ slightly due to positional variation during immersion—up to 0.002 mm to 0.004 mm, and in some cases as much as 0.010 to 0.040 mm.

These tiny changes add up—especially when your system tolerances are within thousandths of a millimeter.

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Our standard: ±0.002 mm — but we aim for zero.

Our internal QC standard rejects anything over ±0.004 mm.
Our goal? As close to 0.000 mm deviation as humanly possible.

Even if ten components are each off by just 0.002 mm, the cumulative deviation would be 0.02 mm—still within our high standard.

These tolerances are far tighter than those used for bearing seats, which is why producing JET STREAM reels requires a different league of precision.
The difference isn’t just noticeable—it’s measurable.

Made in TOYAMA, JAPAN — and Proud of It
While many famous brands have shifted production to lower-cost countries in Asia to save on labor, we have taken a different path.

At Toyo Industry(toyo reels), we have chosen to keep every stage of production in Japan—not only to preserve craftsmanship, but to push it forward.
We proudly manufacture all of our products in Toyama, Japan, a region blessed with crystal-clear water and a rich tradition of metalworking.

Our goal is not simply to reduce costs—it is to prove that high precision and Made in Japan quality can still coexist in today’s world.

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MADE IN TOYAMA, JAPAN
With Heart and Soul — A Land Blessed for Tackle Testing

Towering 3,000-meter peaks and Toyama Bay — nature’s perfect fish tank.
Toyama Bay has been selected as one of the “Most Beautiful Bays in the World.”
(In Japan, only Matsushima Bay in Miyagi and Toyama Bay have received this honor.)

A Rare Geography for Diverse Fishing — Right Near Our Factory

Within a 20-minute drive from our factory, you’ll find a full spectrum of fish species, both saltwater and freshwater.
Toyama Prefecture is home to a rare geographical formation: a 4,000-meter vertical drop from 3,000-meter peaks to the 1,000-meter ocean floor—within a very short horizontal distance.

This rare terrain has attracted academic researchers from all over the world, and from a fishing perspective, it’s a goldmine.
You could realistically catch char, yamame, rainbow trout, black bass, and dorado all in a single day!

Even in peak summer heat, rivers fed by snowmelt are so cold that prolonged wading requires caution. The water temperature remains low, creating an ideal environment for trout.

In Toyama, you can drive from the plains to elevations above 1,000 meters in under an hour—a bit like having Hokkaido next door.

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A Manufacturing Paradise — Why We Stay in Toyama

When people think of Toyama, many might first associate it with medicine. But few—even locals—realize that Toyama has held the title of Japan’s No.1 metalworking prefecture for over a decade.

It’s not just Japan—in aluminum processing, Toyama may be the most advanced region in the world.
As a result, countless top-tier companies are concentrated here, creating the ideal ecosystem for manufacturing.

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World-Class Factories Right Here in Toyama

All Jet Stream reels are manufactured entirely in-house or in collaboration with trusted partners within Toyama Prefecture.
Let’s introduce a few key players in this “Metal Kingdom”:

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Why So Many Factories in a Rural Region?

One word: Water.

The Tateyama Mountain Range stores heavy snowfall in winter and releases pure meltwater in spring and summer.
This led to the early development of hydroelectric power, and even today, Hokuriku Electric Power Company offers the most affordable electricity rates in Japan.

Industries requiring high electricity and high-purity water, like aluminum refining and semiconductors, have naturally thrived here.

Toyama is also home to:

• Japan’s largest dam (Kurobe Dam)
• Tallest waterfall (Shōmyō Falls)

This is truly a Kingdom of Water—and Metal.

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Skilled, Abundant Labor Force

Toyama also excels in labor power:

• #1 in Japan for average home floor space
• #2 in homeownership
• #4 in dual-income households
• #2 in household income

This creates a strong, reliable, and cost-effective workforce—another reason we can continue to deliver MADE IN TOYAMA, JAPAN to the world.

A land of mountains—Toyama. True to its name, it is the mountains that bring the snow, the snow that becomes water, and the water that nourishes both the fish and the metalworking industry.
Perhaps it’s no coincidence that Jet Stream was born from this very landscape.